We’re excited to share that Choii Boxers® were featured on the popular Japanese morning show “DayDay.” (Nippon TV) on August 7, 2025.
In a special segment on summer constipation and digestive wellness, our high-waisted, seamless boxer briefs were introduced as a key item to help protect the body from internal cold—one of the silent causes of gut issues during hot seasons.
Why was Choii Boxers featured?
Medical expert Dr. Tsuneo Matsuo, a renowned gastroenterologist, commented during the show:
“People often don’t realize how much their abdomen gets cold in summer. While it’s important to keep warm in winter, in summer, the key is to avoid cooling your gut too much.”
In fact, heavy use of air conditioning, cold drinks, and minimal clothing can lead to internal cold, slowing digestion and triggering discomfort.
That’s where Choii Boxers come in.
What makes Choii Boxers® special?
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✅ High-waisted design that gently wraps the abdomen
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✅ No waistband, no seams, no tags — zero pressure
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✅ Ultra-stretchy and form-fitting, yet breathable
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✅ Minimalist, stylish look that suits modern lifestyles
It’s not just underwear.
It’s wearable gut care — designed to support comfort, confidence, and performance from the inside out.
Whether you're feeling “off” lately, struggling with summer fatigue, or looking for a thoughtful gift,
Choii Boxers offer both comfort and style — all while protecting your core.
Stay cool, stay warm, and stay aligned.