On October 15, 2025, LUNDATTE’s signature product, the “Choii Boxers®”, was featured on FM COCOLO 76.5MHz (Osaka) during the popular radio program CIAO 765, in the wellness-themed segment “Wellness Life”, presented by Saraya Co., Ltd.
This program highlights inspiring ideas and innovations that promote healthier lifestyles — from local communities to the global stage — focusing on food, design, and wellness initiatives that make everyday life a little better.
■ A New Kind of Underwear Born from the Concept of “Gut Wellness”
Within the segment, Choii Boxers® were introduced as an innovative underwear brand born from the idea of nurturing gut health and preventing abdominal discomfort, especially during the colder autumn months.
The show described it as:
“A new kind of underwear that’s creating a buzz among men.”
“Currently sold out due to high demand, but a new color is scheduled for release in early December.”
The feature spotlighted LUNDATTE’s unique approach — promoting gut wellness and comfort through stylish, functional design, beginning right from what we wear closest to the body.
■ Redefining Fashion Culture from the Gut – A Wellness Brand from Japan
Through Choii Boxers®, LUNDATTE aims to create a new lifestyle culture that embraces gut health and wellness as part of everyday fashion.
After three years of development, the design achieved a seamless, elastic-free, and tag-free structure, combining Japan’s exceptional craftsmanship with refined minimal aesthetics.
Recognized for its social impact and innovation, LUNDATTE has been featured in major media outlets and supported by government-backed startup programs in Japan.
■ New Color Launching in December 2025
While Choii Boxers® are currently sold out, a new color will be released in early December.
Pre-orders will be available starting December 15 (Wed).
For the latest updates, please visit our official website and Instagram page:
👉 Official Website
👉 Instagram: @lundatte_en
■ For Media, Municipal, and Corporate Inquiries
LUNDATTE actively collaborates with organizations and communities on initiatives such as
“Wellness-Centered Urban Development” and “Health x Design.”
For interviews, collaborations, or partnership inquiries, please contact us at:
✉️ office@lundatte.com
