On August 11, 2025 (Mon, National Holiday), LUNDATTE CEO Chiaki Kimura will appear on Radio Nippon’s popular program, Yokohama Uposu RADIO+!
In this broadcast, Chiaki shares the story behind the creation of LUNDATTE’s flagship product, the Choii Boxers, the challenges faced during product development and how they were overcome, as well as her vision for expanding into international markets.
The Choii Boxers are high-waisted boxer briefs that combine refined style with exceptional functionality, attracting attention both in Japan and abroad. This program offers a closer look at the brand’s origins and the philosophy behind its growth.
Broadcast Information
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Program Name: Yokohama Uposu RADIO+!
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Air Date & Time: August 11, 2025 (Mon, Holiday), 24:00–24:30 JST (midnight on August 12)
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Station: Radio Nippon (AM1422 / FM92.4)
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Coverage Area: Tokyo, Kanagawa, Chiba, Saitama, and surrounding Kanto regions
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How to Listen: Available nationwide in Japan via radiko
(Replay available until August 18, 2025, 23:59 JST via radiko’s time-free feature)
This is a great opportunity to hear the story and vision that have shaped LUNDATTE’s journey. We hope you enjoy listening.