LUNDATTE is proud to announce that it has won the Grand Prize, the highest honor, at the 2026 Intellectual Property Business Plan Contest.
The contest is hosted by the Japan Patent Attorneys Association (JPAA) and evaluates business models that strategically integrate intellectual property as a core driver of sustainable growth. Entries are assessed not only on originality, but also on market viability, long-term scalability, and the coherence between business strategy and IP protection.
Recognized for a Gut-First Wellbeing Business Model
LUNDATTE was highly evaluated for its gut-first wellbeing business model, which redefines how everyday products can support human performance from the inside out.
Key strengths highlighted by the jury included:
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A gender-neutral design philosophy
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Seamless, low-stress construction that reduces physical burden
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The integration of fashion and gut-centered wellbeing
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Rational market analysis and prioritization of sales channels
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An executed IP portfolio strategy combining design rights and trademarks
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Strong alignment between concrete business execution and long-term strategy
According to the jury’s feedback:
“LUNDATTE demonstrates multiple strong points, including a gender-neutral approach, seamless construction, and the innovative fusion of fashion and gut-centered wellbeing, all of which significantly enhance its future potential.
The company’s market analysis and prioritization of sales channels are highly rational, and its IP portfolio strategy is already being executed effectively.
The consistency between its business strategy and concrete action plans was particularly strong, leading to a high evaluation and strong expectations for broader recognition in the future.”
Beyond a Single Product Category
LUNDATTE’s first product, an underwear line designed with careful consideration for gut comfort, serves as an entry point—not the end goal.
The company is not positioned as a single-product or single-category brand. Instead, it is building a scalable wellbeing business architecture, using the gut as a foundational starting point for future expansion across apparel, lifestyle products, healthcare-related services, and technology-enabled solutions.
This award recognizes not only the product itself, but the underlying business structure and IP-driven growth strategy behind it.
Looking Ahead
LUNDATTE will continue to advance its mission as a gut-first wellbeing brand, exploring new partnerships and expanding its ecosystem both in Japan and globally.
By designing habits, products, and structures that naturally integrate into everyday life, LUNDATTE aims to create a world where caring for one’s gut is not a special effort, but a natural and confident choice.
This award marks an important milestone—but also a starting point for the company’s next stage of growth.
Founder’s Comment
“At LUNDATTE, we focus on redesigning everyday life so that invisible discomfort does not have to be endured.
Being evaluated not only for our idea, but for the alignment between our business strategy and intellectual property approach, is a strong affirmation of the direction we are taking.
We see this award not as a goal, but as encouragement to continue building long-term value.”
About LUNDATTE
LUNDATTE is a gut-first wellbeing brand that designs daily performance from the inside out.
Rather than promoting short-term “gut health trends,” we build sustainable habits and structures through what people wear and use every day.
