CONCEPT and STORY

We will protect your stomach and your health.

I am Chiaki Kimura, founder of LUNDATTE®.
The development of "CHO11802" started because of my brother, who has a sensitive stomach.

I thought, "Isn't it most important for people with sensitive stomachs to keep their stomach warm?" However, after regularly checking online stores and physical shops, I couldn't find the ideal, stylish men's underwear.

 

So, I decided, "If I can't find it, I'll make it myself." and established my company.

 

With no connections or know-how, I initially spent a year approaching around 100 companies, not knowing that rare technology would be required to create the pants I envisioned.

The company I finally found suddenly went bankrupt three days after the final prototype was completed. Left frustrated by my own lack of ability.

After that, I continued to persevere and get back on my feet like a tumbler doll, and I was lucky enough to come across a long-established, prestigious company that said they wanted to cooperate with me, and this led to the realization of "CHO11802."

 

I never forget the gratitude I owe to those who have supported me along the way. I aim to deliver this product to many people and men with sensitive stomach.

LUNDATTE will continue to provide a new style that combines fashion and health.