News

『腸いいパンツ/腸いいスパッツ』 Makuakeプロジェクト開始 | LUNDATTE
腹部まで包み込む、腸いいパンツ®・腸いいスパッツがMakuakeに登場。国内2社しか実現できない無縫製 × ウエストゴム不使用の構造で、腹部を一日中サポート。先行販売特典あり、8月2日まで。 Read more...
「POP UP開催」腸からはじまるくらし展 ― 読む・整う・めぐる ―
文学の中に、ずっと「腸」はありました。LUNDATTEは、本と腸活が交差する場所として、文喫 六本木でのポップアップ「腸からはじまるくらし展」を開催します。 Read more...
トークイベント「整うって、なんだろう?」ー 腸と生活から考える ー
「整う」という言葉が、あちこちで使われるようになりました。でも、自分にとっての「整う」は、どんな状態なのでしょう。腸と暮らしの視点から、その問いをひもときます。 Read more...
LUNDATTE Wins the Grand Prize at the 2026 Intellectual Property Business Plan Contest
LUNDATTE has been awarded the Grand Prize at the 2025 Intellectual Property Business Plan Contest organized by the Japan Patent Attorneys Association (JPAA). Its gut-first wellbeing business model, strategic market... Read more...
Chiaki Kimura Serves as Moderator at METI’s GIRAFFES JAPAN “RED TOKYO”|LUNDATTE
Chiaki Kimura, Founder & CEO of LUNDATTE, served as moderator at METI’s GIRAFFES JAPAN “RED TOKYO,” a business pitch event supporting women entrepreneurs. Read more...
Chiaki Kimura, Founder of LUNDATTE, to Speak at the Tokyo Women’s Future Forum 2026
Chiaki Kimura, Founder and CEO of LUNDATTE, will speak at the Tokyo Women’s Future Forum 2026, hosted by the Tokyo Metropolitan Government. Tokyo Governor Yuriko Koike will also take the... Read more...
産業交流展2025 出展のお知らせ(11月26日〜28日)
産業交流展2025に出展。新色「焼き芋」「チョコミント」を会場先行で公開。腸いいパンツ®の独自構造を直接ご体験いただけます。(ブースばんgS-13) Read more...
女性起業家の未来を一緒に考える—LUNDATTEもファシリテーターとして参加
LUNDATTE代表・木村千瑛がファシリテーターとして登壇。「GIRAFFES FUTURE LOUNGE」で女性起業家支援の未来を議論します。 Read more...
【Media Feature】LUNDATTE’s “Choii Boxers” Featured on FM COCOLO’s Wellness Life Program Presented by Saraya
LUNDATTE’s Choii Boxers® were featured on FM COCOLO’s “Wellness Life,” a program by Saraya that introduces inspiring wellness ideas from Japan to the world. Highlighted as “underwear that cares for... Read more...
Chiaki Kimura, Founder of LUNDATTE, Speaks at Osaka-Kansai Expo 2025. Discussing the Future of Startups with Women Entrepreneurs Through Intellectual Property
LUNDATTE founder Chiaki Kimura spoke at Osaka-Kansai Expo 2025, highlighting the role of intellectual property in startup strategy. She shared insights on IP risk management and introduced LUNDATTE’s innovative Choii... Read more...
LUNDATTE CEO to Speak at Osaka Expo: Sharing Startup IP Strategies
LUNDATTE代表・木村千瑛が大阪万博で登壇。男性向け腸活下着「腸いいパンツ」の知財戦略を創業初期から解説し、スタートアップが直面する特許・商標リスクや海外展開での知財活用のポイントを紹介します。 Read more...
働きやすい職場環境整備を推進するために、カスタマーハラスメントに対する基本方針を定めました。
従業員の安全と心身の健康を守るため、LUNDATTEが策定したカスタマーハラスメント防止対策基本方針と具体的な対応体制をご紹介します。 Read more...
[Media Appearance] LUNDATTE CEO Chiaki Kimura on Radio Nippon’s Yokohama Uposu RADIO+!
On August 11, 2025, LUNDATTE CEO Chiaki Kimura appears on Radio Nippon’s Yokohama Uposu RADIO+! to discuss the story behind the Choii Boxers, challenges in development, and the brand’s vision... Read more...
Choii Boxers Featured on Japanese TV Show "DayDay."|A Summer Gut Health Essential
We’re excited to share that Choii Boxers® were featured on the popular Japanese morning show “DayDay.” (Nippon TV) on August 7, 2025. In a special segment on summer constipation and... Read more...
LUNDATTE, a men's intestinal health underwear brand, has been selected for the DMZ JAPAN program and will be visiting Toronto in August to explore the possibility of expanding into North America.
LUNDATTE Co., Ltd. (Chuo-ku, Tokyo; CEO: Chiaki Kimura), developer of seamless high-waisted boxer shorts, Cho-ii Pants®, which support men's health management, has been selected as one of 15 companies for... Read more...
[Speaking Engagement] LUNDATTE CEO Chiaki Kimura to Speak at METI Kanto Kickoff Conference — Part of GIRAFFES JAPAN: Community-Based Support for Women Entrepreneurs —
On Friday, July 25, 2025, LUNDATTE’s founder and CEO, Chiaki Kimura, will speak at the kickoff conference hosted by the Kanto Bureau of Economy, Trade and Industry (METI).The event is... Read more...
Supporting Men’s Health During Seasonal Transitions! Seamless High-Waisted Boxer Briefs “Choii Boxers” Available at In-Person Event at Yokohama City Hall
LUNDATTE Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Chiaki Kimura) will be showcasing and selling its signature product, Choii Boxers, a seamless high-waisted boxer brief designed for men, at the “Yokohama Women... Read more...
LUNDATTE Founder Chiaki Kimura to Speak at the “Business Skill-Up Seminar for Women Entrepreneurs”
We are pleased to announce that Chiaki Kimura, founder and CEO of LUNDATTE, will be speaking at the upcoming “Business Skill-Up Seminar for Women Entrepreneurs.” This seminar is part of... Read more...
Featured on J-WAVE “SOY PROTEIN beauty FIND YOUR VOICE” — Sharing the Story Behind the Creation of “Choii Boxers”
In May 2025, Chiaki Kimura, founder of LUNDATTE, appeared on the J-WAVE FM radio program (81.3FM),“SOY PROTEIN beauty FIND YOUR VOICE.” The show explores each guest’s personal “life timeline” to... Read more...
[Award Announcement] LUNDATTE Wins Excellence Award at Women’s Business Grand Prix 2025!
We are honored to announce that LUNDATTE has won the Excellence Award at the Women’s Business Grand Prix 2025! This award recognizes LUNDATTE’s innovative approach of combining gut health with... Read more...
LUNDATTE Featured on TV Tokyo's "Morning Satellite
Chiaki Kimura, CEO of LUNDATTE, was interviewed on the February 3rd broadcast of TV Tokyo’s "Morning Satellite."In the interview, she shares her experiences as a Tokyo-based female entrepreneur during her... Read more...
LUNDATTE Selected as a member of APT Women's NY Program!
Chiaki Kimura, founder of LUNDATTE, has been selected as a member of the New York delegation for the APT Women program, a support initiative for women entrepreneurs organized by the... Read more...
Selected as a finalist for the Ministry of Economy, Trade and Industry's GIRAFFES JAPAN RED
GIRAFFES JAPAN is a unicorn creation support project by the Ministry of Economy, Trade and Industry (a community-based support project for female entrepreneurs). LUNDATTE Inc. has been selected as a... Read more...
We exhibited at the Future Monozukuri International Expo 2024!
From Wednesday, November 13th to Friday, November 15th, 2024, LUNDATTE exhibited at the "Future Monozukuri International Expo 2024," an international trade fair in collaboration with the Osaka Expo, which brings... Read more...
Received PRTimes Press Release Awards 2024 Best 101!
LUNDATTE, We were awarded the Press Release Award 2024 Best 101 from a total of 2,481 entries, the largest number ever.   https://prtimes.jp/main/html/rd/p/000000002.000114319.html   LUNDATTE will continue to create products... Read more...
LUNDATTE joins APT Women, a program supporting female entrepreneurs in Tokyo!
LUNDATTE has been selected as a member of the 9th batch of APT Women, a Tokyo Metropolitan Government program to promote the growth of female ventures. Representing LUNDATTE, founder Chiaki... Read more...
Choiipantsu was featured in the magazine "Tarzan"!
Choiipantsu was featured in the Japanese popular magazine "Tarzan"! "Tarzan" issue no. 886Released Aug.22nd (Thur) https:// tarzanweb.jp/post-316106 Read more...
LUNDATTE's participation in NY NOW has been featured in an article.
An article about LUNDATTE's participation in the New York exhibition was published in the overseas Nikkei newspaper "Shukai NY Seikatsu." https://www.nyseikatsu.com/ny-news/08/2024/41660/ We also received a happy comment: "This is a... Read more...
Exhibiting at "NY NOW," the largest gift show in the United States!
This summer, LUNDATTE will take its first steps towards expanding into New York. We will be co-exhibiting with other Japanese brands on DECOBOKO, a platform that connects Japanese brands with... Read more...
CHO11802 featured on the online "mono" media "&GP".
CHO11802 were featured on the Japanese online media "&GP", which will celebrate its 10th anniversary in 2024. Please see this article for more details . Read more...
Figaro Japon x Startup Hub Tokyo Event!
As a joint project with Figaro Japon, Chiaki Kimura, representative of LUNDATTE, appeared on stage alongside Anna Horiguchi from decorative item brand SOL LUNA at the event "How do you... Read more...
The official LUNDATTE website is now open.
LUNDATTE has launched its official website. It took three years from the product development concept to launching the website. Thank you very much to everyone who supports us. We will... Read more...